Smashbox Debuts Concealer + Foundation with Dual Applicator

Smashbox, the iconic LA-born beauty brand, is launching its new Dual Filter 2-in-1 Concealer + Foundation online at Ulta on Thursday, July 30.

This innovative 2-in-1 complexion hybrid combines the coverage of a concealer with the ease of a foundation to even, blur, smooth, and conceal in one step for a naturally radiant, skin-like finish.

Not only is the formula a 2-in-1, so is the packaging. The Dual Filter comes with a doe-foot wand applicator as well as a pump for multiple ways to apply.

The wand can be used for under-eye and spot coverage, like a concealer, and the pump allows for application with fingers, sponges, and brushes like a foundation. 

Jill Tomandl Smashbox’s VP of Packaging Design, Innovation and Brand Sustainability, said:

“The dual applicator allows the user to dispense the Dual-Filter formula however they prefer. The doe foot is convenient for targeted application under the eyes or all over the face and the pump dispenses the perfect amount for typical foundation usage.  A deeper shade can be used to contour.“

Created, tested, and photographed at Smashbox Studios, the lightweight formula delivers comfortable, crease-resistant wear that stands up to sweat, humidity, and water while feeling virtually undetectable on skin. 

Tomandl added,

“The shades were tested in different lighting conditions and photographed, then shade adjustments were made to depth and undertones in the lab to create the most skin-like and inclusive shade range.“

Plus, it is made with 98% naturally derived ingredients, 71% skin-caring ingredients, and a vegan, cruelty-free formula.

The Dual Filter is available in 36 true-to-skin shades.